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Marketing Strategies for Talent Branding, Employer Branding & Recruitment...
Brands use Marketing to increase sales, and revenue, and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes, brands compete to get and keep customers;...
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The Inside Track on the 2022 New York Auto Show
The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits...
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The Automotive Industry is Becoming Electrified: Automotive Trends
Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid...
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8 Strategies for Optimizing Your LinkedIn Profile
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that...
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How & Why People Buy Technology Products
1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech...
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US Holiday Spending Sentiment
I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers,...
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6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On...
Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to keep...
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The Inside Track on the 2023 New York Auto Show
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center. I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards...
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How to Improve Lead Generation & Customer Engagement with Free Samples
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead...
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2023 Holiday Spending Survey
I surveyed my audience on LinkedIn on how their spending was impacted by inflation. This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending...
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